THE INTERACTIVE BOOK COMPANION

Your business,
easier to run.

Less retyping. Fewer workarounds.
More time for the work that matters.

Put the ideas in Simplicating to work in your own business. Find one recurring irritation, imagine a better way, and leave with a small, practical next step.

6 quick questions · No sign-up · Built for small business

Simplicating: A Practical DIY Manual for Small Business Owners, by Art Pennington
Start with one thing.A better business begins
with a smaller problem.
A practical DIY manual by Art Pennington
THE CENTRAL IDEA

Business improvement first.
Technology only when it helps.

01 / A DIFFERENT WAY TO THINK

Better work starts
before better software.

Businesses get complicated one sensible workaround at a time. Simplicating helps you step back, see the whole process, and deliberately design something easier.

02 / FIND YOUR STARTING POINT

Where does the
work get stuck?

Think about an ordinary week in your business. A few honest answers will point you toward one area worth a closer look.

No score to pass. No perfect business.
Just a useful place to start.

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03 / MAKE THE INVISIBLE VISIBLE

Small delays.
Real annual cost.

Five minutes can look harmless. Repeated across the year, it becomes time you could put to better use. Try the book’s friction arithmetic with your own numbers.

FRICTION CALCULATOR

Example values are prefilled. Count occurrences across everyone involved; do not multiply by headcount again.

Explore a possible improvement

Adapted from chapters 4, 19–20 and Workbook worksheets 2 & 9.

04 / PUT THE BOOK TO WORK

A little structure.
A lot more clarity.

Companion guides adapted from the book’s working ideas and workbook. Open a guide, try the exercise, and use it to shape your next step.

Companion exercises are adaptations, with chapter and worksheet references inside each guide.

05 / START SMALL. LEARN SOMETHING.

One week.
One useful improvement.

You do not need a transformation program. Name one irritation and the smallest test that could teach you something. Take your plan with you.

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Art Pennington, author of Simplicating

THE THINKING BEHIND THE BOOK

Five decades.
One enduring principle.

Art Pennington has spent more than fifty years at the intersection of business operations and technology. Simplicating brings that experience to small business owners who want to remain the architects of their own businesses.

Start with the business you want.
Then choose the tools that help you build it.

Contact Art Pennington

Please contact me with any questions you have. I will help you in any way I can.

Direct Cell Number: 312-231-7107
Email: Art@GetSimplicating.com
Or visit GetSimplicating.com for more information.

Revisit the method
THE SIMPLICATING TOOLKIT

Start fresh?

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